Unhedged Commentary

Wednesday, November 05, 2014

Unhedged Commentary: Why Trust and Communication Trump Performance

By Amanda Tepper

   
   Amanda Tepper, Chestnut Advisory Group

The hedge fund industry is rapidly consolidating, all through market share shifts. The big are getting bigger every year, while smaller funds are finding it more and more difficult to attract and retain clients.

Last year hedge funds with $5 billion or more of assets under management received 65 percent of all net asset flows. The trend has continued this year, with the largest funds attracting 53 percent of all industry flows thus far in 2014.

Why is this consolidation trend occurring and showing no sign of abating? To answer this question, Chestnut Advisory Group reviewed investment performance and asset flow data over the past seven years for more than 900 asset managers and conducted a survey of institutional investors controlling $429 billion of capital.

We found that investment performance is not the primary factor driving asset flows. Although the common industry assumption is that capital will always follow investment performance, we have shown that is not the case. We analyzed eVestment data for 931 investment products for the period from 2006 to 2013, across four different asset categories. Our analysis yielded the following results:

• Asset managers who delivered the best investment performance did not raise the most capital.

• The top net capital flow gainers raised more than four times more capital than the best investment performers did. They raised this capital even though their performance trailed the top investment performers by 86 basis points annualized.

• The correlation between investment performance and capital flows is unexpectedly low: between 0.04 and 0.24.

As investment performance is clearly not driving asset flows, we turned to institutional investors themselves to determine exactly what does drive their asset allocation decisions. We learned that the traditional relationship-based sale is no longer effective. Instead, investors respond best to a new educational approach to marketing, where an effective investor relations program builds trust and a strong brand for the hedge fund over time. In fact, 93 percent of investors say they view investor relations as integral to any asset manager’s mission. Our research shows that trusted fund managers not only raise more assets, but are hired more quickly and fired more slowly than the general population of funds.

Investors today will not invest unless they have an understanding of exactly what their fund manager is doing with their money and why. In our survey, the top five factors driving investors’ decisions to hire a fund manager all come from the new educational approach to sales, and also drive investors’ trust. Some 95 percent of investors surveyed said a strong understanding of the firm’s investment process is important; another 89 percent said an asset manager’s credibility is important. Investors also cited as key factors a strong understanding of the firm’s risk management (82 percent), clear and consistent communications (77 percent), and confidence in the firm’s business structure and incentives (77 percent).

An outstanding IR effort provides investors with the understanding they need to build trust and to ultimately commit their capital to an asset manager. Investment results clocked in at a distant sixth.

To effectively build the necessary trust to commit their capital, investors told us they want to receive a steady stream of deep and relevant investment substance from their asset managers, delivered in a clear, concise and consistent manner. Meeting these expectations requires identifying target investors’ key concerns, along with a superior combination of deep investment knowledge and sophisticated communications skills.

Investor relations spending by hedge fund firms is heavily correlated to size. For example, funds averaging $1.5 billion in size spent $1.3 million annually on their IR efforts in 2013. In contrast, funds averaging $10 billion in size spent $7.8 million annually on IR, and the largest funds, averaging $36 billion in size, invested an average $15.3 million annually on IR. Clearly, these funds are seeing a good return on their IR program.

Our analysis shows that hedge funds that don’t effectively build investor trust are losing market share to those that do. Hedge funds that rely on investment performance to drive flows are living on borrowed time.

Amanda Tepper is CEO of Chestnut Advisory Group, a consulting firm providing outsourced investor relations to hedge funds and other asset managers.

Thursday, October 30, 2014

Unhedged Commentary: Why Pension Funds Actually Like Hedge Funds

   
   Richard Baker
By Richard Baker

Several articles on the California Public Employees’ Retirement System’s decision to divest its hedge fund portfolio make clear that there are still some questions about hedge funds and the benefit they provide many pension fund beneficiaries. A key part of the reevaluation being done by institutional investors is how they communicate to their beneficiaries the value hedge funds bring to their overall investment plans.

Let me try to clear those up by addressing the role hedge funds play in pension plan investment portfolios. Furthermore, I want to address questions about the impact CalPERS’ decision will have on the industry. Hedge funds do not just “typically bet on and against stocks, bonds or other securities.” This oft-cited oversimplification promotes a fundamental misunderstanding of the industry and the role it plays in investment portfolios. Successful funds diversify assets so risks are carefully weighed against returns. The industry is comprised of thousands of funds with varying strategies that help investors meet specific, individual goals within their investment portfolios.

Investors’ goals for hedge funds are more complex than simply achieving a high rate of return. The London-based research firm Preqin determined this summer that institutional investors, such as pensions, utilize hedge funds to achieve returns that are uncorrelated to equity markets, to earn better risk-adjusted returns, to dampen portfolio volatility and to mitigate investment risk. And a recent study from Deutsche Bank found that institutional investors were not only sticking with their hedge funds, but several were actually increasing their investments.

But don’t just take my word for it. The New York State and Local Retirement System said it in its 2014 annual report, “The portfolio seeks diversification through a multi-manager and multi-strategy approach, typically investing in vehicles which generate uncorrelated returns and those which can lower the overall risk and volatility to the fund.” The end result for the beneficiaries? A nearly 10 percent return. The pension system’s report also said the plan views its relationships with fund managers as “partnerships” with professionals “who have shown an ability to consistently deliver top-quartile returns.”

Glenn Becker, the chairman of the State Employees’ Retirement System Board in Harrisburg, Pennsylvania, discussed the issue in a recent letter to the editor of the Patriot News after the CalPERS news led some in his state to question whether Pennsylvania’s large pension plan should stop investing with these funds. Mr. Becker wrote, “Our plan uses hedge funds as an integral component of a well-diversified portfolio that is expected to provide risk adjusted returns over all types of markets. To date, the strategy has been working.” Mr. Becker went on to say that the returns generated by his plan’s investments — more than 11 percent from hedge funds last year — are saving taxpayers money by “making up for the past underfunding.”

So we’ve seen the benefit hedge funds can have for pension plans, but what impact does the CalPERS decision have on other investors? While CalPERS made headlines with its recent decision, investors overall remain very pleased with hedge funds’ ability to meet their objectives. The Preqin survey found that 84 percent of institutional investors said hedge funds met or exceeded expectations in the past 12 months, and 87 percent of institutional investors indicated they would maintain or increase hedge fund allocations over the next year.

The latest data on investment trends underscores investor satisfaction. An industry report released this month from Chicago-based industry tracker Hedge Fund Research noted that $18 billion in new capital was invested in hedge funds during the third quarter of 2014 — bringing the total inflow year to date to $72.7 billion. That marks “the highest inflow for the first three quarters of a calendar year since 2007.”

Yes, CalPERS is a big name in the pension universe. Its recent decision caught people’s attention, but it was a decision that was unique to CalPERS based on its size, its ability to scale its hedge fund program and the immediate needs of its investment portfolio. No other institution has to navigate the same unique factors, and no prudent investment officer will make an investment decision based solely on actions taken in Sacramento.

Rather, these trained investment professionals will continue assessing their institution’s needs and responsibilities, seeking out the most prudent investment opportunities to meet their individual objectives. In today’s complex financial landscape, that means the stewards of these state and municipal retirement funds need to diversify. They cannot elect to allocate all of their money to an index fund. The range of investment strategies offered by hedge funds today makes them a critical component in many global investment portfolios. If data from investors is any indicator, these partnerships will continue to grow for years to come.

Richard Baker is the president and CEO of the Managed Funds Association.

Thursday, October 16, 2014

Unhedged Commentary: How Hedge Fund Directors Can Fight Cyber Crime

By Don Seymour and Neil Stone-Wigg

Willie Sutton, one of the most notorious bank robbers in history and one of the FBI’s most wanted men of the 1950s, allegedly said that he robbed banks “because that is where the money is.”

Fast forward to 2014 and “Slick Willie” would undoubtedly respond differently today, as banks are no longer easy places to rob and bank robbers no longer need a gun. The Internet is the platform for new communications — and new crime — in our highly data-driven and interconnected world. The trillions of dollars managed by hedge funds are now increasingly under attack from cybercriminals, whose tools of the trade are computers, technology networks and a devious mind.

Cybersecurity is a fast-moving, constantly evolving threat. It has caught the attention of regulatory organizations like the Securities and Exchange Commission and the International Organization of Securities Commissions, which are deeply concerned about such threats and predict “that the next big financial shock will come from cyber space.”

Cyber crimes have spawned a new breed of outlaws, who operate largely unseen and are very often difficult to recognize. Modern cybercriminals are highly intelligent, creative and determined. They present a dynamic and serious threat to fund investors. Bad actors could include criminals, foreign governments, military, activist groups or even competitors.

The range of risks includes not just fraud, bad publicity, or business continuity, but loss of material non-public information as well. The sheer volume of threats that could emerge from any fund information loss creates substantial risks for fund sponsors and investors.

In the eyes of the cybercriminal, hedge funds represent soft targets relative to banks because their smaller size might not afford them the scale required to invest in the people and sophisticated technology necessary to maintain strong cybersecurity controls, including those against the unique risks presented by mobile devices. This is not solely a concern for the investment manager, but for any service provider to the hedge fund, including its directors.

Hedge funds rely on a supply chain of service providers who operate with a steady stream of important and confidential fund information. Sophisticated cybercriminals can easily identify weak links in this information chain and exploit them.

An integral part of the fund information ecosystem rests with its board of directors. A well-functioning board of directors is essential to a well-managed hedge fund. Hedge fund directors need to be provided with the information required to properly engage and understand the risks relevant to the hedge fund from its investment and risk management professionals. They need to ensure that the fund information they receive strikes the right balance between a comprehensive macro perspective and the required level of detail when necessary.

These fiduciary obligations mean that hedge fund directors often have access to sensitive fund information and need the ability to properly synthesize — and protect — that information. If the hedge fund directors are truly involved in the affairs of the fund, they will ultimately collect and hold many gigabytes of digital fund information, inevitably making information security a major concern.

Any small piece of fund information in the wrong hands could be damaging to the fund. To a sophisticated cybercriminal, seemingly insignificant information could actually be the final piece of solving a puzzle that inflicts real losses on the fund investors whom hedge fund directors have a duty to protect.

Unlike deposits in banks, hedge fund investments are not guaranteed by the federal government. Instead, fund investors and the SEC are relying on the sponsor’s judgment in making sound decisions about the level of safety and sophistication of the fund’s service providers under Rule 206(4)7, which mandates that registered investment advisers develop and implement written policies and procedures to comply with SEC regulations. In today’s highly sophisticated industry, an unsophisticated service provider is a competitive disadvantage and even potentially detrimental to fund investors. The consequences of an unsophisticated approach to cybersecurity are foreseeable and unjustified. Prevention is always better than the cure.

Hedge fund directors should expect a marked increase in inquiries from fund investors focused on mitigating this threat, including requests for information regarding the ability of the directors to create the network transparency to assess risk, comply with SEC cybersecurity threat assessment and annual compliance reviews under Rule 206(4)7. Fund investors will also need to be assured that directors have the ability to invest in people, process and technology to properly manage and protect the fund information within their control. And, if the hedge fund does suffer an intrusion, directors should expect to be interrogated by the FBI and answer serious questions about the security of the fund information held within their control. Yes, the FBI. Welcome to the major league of crime. The threat is real and growing exponentially.

When it comes to security control, hedge fund directors cannot simply set it and forget it. Set it today and it could be obsolete tomorrow, because cyber criminals are continuously looking for any weakness to exploit, no matter how small. The simplistic legacy technology approaches used in the past are now outdated and any gaps in information security could prove costly for fund investors. Sophisticated technology is the key.

No hedge fund director wants to be exposed as the Achilles heel in the hedge fund structure and the source of security breaches that cause fund investors to suffer losses. It would be unnerving, career-ending and potentially negligent. It’s a known risk that can be actively managed.

Don Seymour is the founder of DMS Offshore Investment Services, a fund governance firm. Neil Stone-Wigg is vice president of information technology at DMS Offshore Investment Services.

Wednesday, October 01, 2014

Unhedged Commentary: Leveling the Playing Field for Emerging Managers

By Bret Price

The Securities and Exchange Commission is increasing the number of its annual exams. Investor due diligence questionnaires are becoming longer, with more requests for detail. To meet these growing investor and regulatory best practice demands, hedge fund managers will need to embrace technology — and emerging managers in particular, a multitude of service providers.

Managers have to hire the staff to cope with these requirements and take on added duties themselves, while still making time for marketing and raising capital, not to mention squeezing out a return. These demands are tough for most hedge fund managers but are virtually unattainable for most emerging managers. As a result, we are seeing an industry drift into haves and the have-nots.

Citi produced a survey last year that stratified hedge funds by size and then published data related to their business expenses. After I read the survey, a vivid image came to mind of the emerging hedge fund manager pushing the proverbial boulder up a steep hill. How can such a manager ever compete with larger peers? For several reasons, it is almost impossible.

To start, management company expense for an emerging manager with assets of $100 million is an astounding 244 basis points, or 2.44 percent of assets under management. That factors in salaries for investment and business personnel and other amounts charged directly to the management company itself. The costs decrease dramatically as you go up the asset ladder; a $500 million fund averages 90 basis points, and a $5 billion fund averages a little under 60 basis points. The survey concluded that a fund needs to reach $300 million in assets before it can break even.

Another problem, according to the Citi survey, is that a $5 billion fund will spend, in absolute dollars, almost 15 times more on technology than a $500 million fund. While digesting this statistic, one should contemplate the implications. The fundamental question is: Why? Is it that the larger manager is needlessly spending money, or is it that the larger manager thinks it needs the technology? It is reasonable to conclude that the larger manager is responding to increasing business demands by investing in technology. Does the emerging manager have the same business demands? Presumably it does, so how does the emerging manager ever hope to compete?

The competitive landscape is further challenged if we consider the actual basis points involved when a fund manager charges third-party expenses directly back to the fund (known as chargebacks), rather than use management fees to pay for the expenses. Incredibly, a $100 million fund will charge back, on average, 46 basis points, but once the fund grows to $5 billion the fund chargeback is lowered to about 15 bps. While the actual dollar amount for the $5 billion fund is significantly higher, the proportion of remaining assets is actually less for the smaller manager, causing a dampening effect on an emerging manager’s net performance. It is worth noting that the pressure to compress management fees is causing more funds to increase their chargebacks. This hinders net performance for all managers, but again, this proportionally disadvantages the emerging manager.

As an industry we need to adapt, innovate and help emerging managers overcome these many challenges. If newer fund managers can’t compete for the invested dollar, we may witness the choking of our manager pipeline. Not only will this ultimately diminish choice for investors and stifle competition, but it will also have an adverse effect on the industries that support and serve the hedge fund market.

The cost of supporting disparate technology systems within an enterprise for separate areas of the business is high, even for multibillion-dollar hedge funds, though this has been standard practice for years. Many fund managers are running as many as four or five different systems. The cost to integrate, maintain, and build around and on top of these systems is affectionately known as "Straight-Through Processing", a label that makes it sound like a net positive for the manager. In the 1990s maybe that was the case, but today it could be more appropriately described as Financial Leakage, referring to all the money that is drained out of a firm to support and maintain all of these systems. But today there are technology platform providers that can design all-inclusive models that are as competitively thorough, or almost as thorough, as the best-of-breed systems currently in use. These all-inclusive systems cost much less than running multiple technology systems.

Service providers and technology firms are also starting to offer flexible pricing models. Notably, they are increasingly setting up agreements to share in financial exposure by offering short-term financing, which allows the new manager to actively participate in this new era and attain a higher degree of institutionalization.

In the end, it is in everyone’s interest to find ways to adapt and support our manager pipeline, so that emerging managers can compete on a level playing field.

Bret Price is the hedge fund practice leader at ClearStructure Financial Technology, a financial software provider in Danbury, Connecticut.

Thursday, September 18, 2014

Unhedged Commentary: The Death of Hedge Funds? Not Yet.

   
   
By Mark Anson


Recently, CalPERS, the nation’s largest pension fund, decided to shut down its hedge fund program. The fund cited costs and capacity as the reasons for the move. These are hardly new issues in the hedge fund world or, for that matter, in alternative asset management generally. Despite CalPERS’ well known influence among institutional investors, and pension funds in particular, I’m not betting on a mass exodus from hedge funds anytime soon.

The fee issue, for example, has long been a sticking point for institutional investors. The standard “2 and 20” fee structure is deeply embedded in hedge fund culture. But it’s important to remember that this fee structure is not unique to hedge funds. Private equity, venture capital, and real estate funds all have similar fee structures — sometimes even more expensive — and these funds represent a significant portion of every pension plan’s portfolio.

So, was it really the fees that bothered CalPERS? In my view, it has less to do with costs and more to do with the short-term nature of hedge fund trading strategies. “Long Term Value Creation” is the promise of almost every private equity marketing deck that has come across my desk. It is a neat selling point that you can take an undervalued company, add value through leverage, operational expertise, acquisitions, or management change, and then sell if for a profit. Conversely, hedge funds seem more commercial because their value-add is often based on short-term investments rather than the development of private asset values. For better or worse, some investors prefer the value creation of private equity to the trading strategies of hedge funds.

But, of course, there is a price for this value creation approach — illiquidity. Yes, many hedge funds have one-year lock ups, but private equity funds have 10-year lock ups (plus 2 to 3 years in potential extensions). Private equity, venture capital, and real estate are the least liquid investments in any institutional investor’s portfolio. And this illiquidity typically comes on top of a fee structure that looks a lot like what most hedge funds offer. It should also be noted that many hedge fund strategies have the advantage of reducing volatility compared with the broad stock market. Recent reports peg the hedge fund industry at $2.7 trillion — a dramatic increase from ten years ago. Based on that scale and growth, capacity would not seem to be a major issue for investors. But access to the most successful hedge funds is limited. The best hedge fund managers know the capacity limits of their trading strategies and limit the amount of capital that they accept from investors. Sometimes, you have to stick with a good hedge fund manager for awhile before capacity opens up.

Contrast this with the private equity industry, where there is almost no capacity limit. Capacity can be an issue in venture capital, but as a percentage of private investing, VC represents a very small portion of the illiquid asset world. Private real estate funds are similar to PE funds in that they need large amounts of capital to be successful. This is precisely why private equity firms and real estate firms court the large public pension plans — they have the biggest investment purses.

The key point is that hedge funds, private equity, venture capital, and real estate all play important roles in diversified portfolios. Some institutional investors emphasize the liquid strategies of hedge funds, while others concentrate on the illiquid value creation of private assets. The right balance amongst all of these depends upon a variety of factors, including the institution’s liability stream, risk tolerance, need for liquidity, understanding of these strategies, and access to the best managers.

There is no right or wrong answer, no one-size-fits-all allocation. CalPERS decided that the right strategy for its own portfolio was to exit the trading strategies of hedge funds but keep its illiquid strategies in private equity and real estate. For a public pension plan with long-term liabilities, this is a prudent decision. But other pension funds, endowments, foundations, and family offices will continue to reach very different conclusions.

Mark Anson is the chief investment officer for Acadia Capital and previously served as president of Nuveen Investments, in addition to holding the CEO and CIO roles at Hermes Pension Management and the British Telecom Pension Scheme. From 2001 to 2005 he served as the chief Investment officer of the California Public Employees’ Retirement System, where he spearheaded the pension’s hedge fund investment program.

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