In December, 73-year-old Deloris Gillespie was burned alive in the elevator of her Brooklyn, New York, apartment building, allegedly by a disgruntled former employee. The horrific murder, partially captured on video, flooded New York City airwaves. One viewer in Manhattan, Darren Weingrow of hedge fund Bull and Bear Partners, decided to do something about the tragedy: He pledged $10,000 with a friend to the Gillespie family to help them pay for the funeral. “I’m not a philanthropist; I’m an investment guy. But it was devastating,” Weingrow said, according to Prospect Heights Patch, a local news web site. “The last thing you should have to worry about is where you’re going to stay or funeral expenses.”